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BBC & broadband grammar
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When a new 'utility' hits our lives and the headlines, we expect the BBC to be the first to 'get it'.
"Watch us now in broadband". Currently this is what is stated on the Working Lunch site, and many other sites across the BBC.
The grammar, for someone who has worked for 8 years to see ubiquitous broadband across this nation, grates.
IN broadband?
It's wrong, and it sums up problems across the three sectors ABC has always focused on - industry, government and community. Do ANY of these guys really understand broadband if this is how involvement with BB is expressed? No wonder we can't get press releases through to the journalists!
If someone as 'au fait' with communicating with all three sectors, like BBC, can't work it out, it starts to highlight the problems we are currently writing about and battling to solve.
Let's assume 'broadband' is a utility -which it is rapidly approaching. Would you say "Cooking in gas"? "Seen in the TV"? "Flooded in water"?
No.
Broadband is a technology or utility which allows people TO DO. eg communicate, upload docs, download movies, share music, broadcast, podcast, or just connect at (ahem) a fast speed.
Look at other utilities -
gas: heat, cook
water: bathe, flood
electricity: light, power
with gas, I can cook
With water, we can flood the south of England
With electricity, we light the villages
So......
With broadband, we communicate.
In broadband, we communicate?
I don't think so.
In broadband, we transmit our programmes?
Nope.
ABC requests that all those involved in broadband, whether promoting or selling the service, or campaigning for a far better infrastructure, attempt to talk about it in a manner that the consumer can at least try to understand.
Gramartickerly, coreckt tha knows hen.
Please complete the Notspot survey - http://www.notspot.info if you cannot get the speed of broadband you require, if your connection has slowed down (particularly since March 31st), or if you can't get anything approaching broadband at all.
The grammar, for someone who has worked for 8 years to see ubiquitous broadband across this nation, grates.
IN broadband?
It's wrong, and it sums up problems across the three sectors ABC has always focused on - industry, government and community. Do ANY of these guys really understand broadband if this is how involvement with BB is expressed? No wonder we can't get press releases through to the journalists!
If someone as 'au fait' with communicating with all three sectors, like BBC, can't work it out, it starts to highlight the problems we are currently writing about and battling to solve.
Let's assume 'broadband' is a utility -which it is rapidly approaching. Would you say "Cooking in gas"? "Seen in the TV"? "Flooded in water"?
No.
Broadband is a technology or utility which allows people TO DO. eg communicate, upload docs, download movies, share music, broadcast, podcast, or just connect at (ahem) a fast speed.
Look at other utilities -
gas: heat, cook
water: bathe, flood
electricity: light, power
with gas, I can cook
With water, we can flood the south of England
With electricity, we light the villages
So......
With broadband, we communicate.
In broadband, we communicate?
I don't think so.
In broadband, we transmit our programmes?
Nope.
ABC requests that all those involved in broadband, whether promoting or selling the service, or campaigning for a far better infrastructure, attempt to talk about it in a manner that the consumer can at least try to understand.
Gramartickerly, coreckt tha knows hen.
Please complete the Notspot survey - http://www.notspot.info if you cannot get the speed of broadband you require, if your connection has slowed down (particularly since March 31st), or if you can't get anything approaching broadband at all.
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